THE BIRTH OF CHA LING
“It took the magic of meetings, established relationships, a magnificent location, shared values and a lot of synchronicity to create the spark.”
Passionate about Chinese culture, an aesthetic soul and a nature lover, Laurent Boillot, the CEO of Guerlain (LVMH Group), first met Josef and Minguo-Li on a trip to China.Like them, he was astounded by the extraordinary beauty of the rainforest, “where the unexpected grows constantly”, the simplicity of local objects and the purity of the ceramics. He shared their desire to preserve this unparalleled landscape and the three of them formed a friendship, which was strengthened over time by shared values and ideals.
So he asked himself a question. Why could the hidden treasures of this region not become part of preserving and publicising it? The solution became evident: he must create a line of cosmetics based on Pu’Er tea, from which part of the profit would be used to preserve these millennia-old forests.
For more than three years, he mobilised the power of the LVMH Group. At the heart of Cosmetic Valley,scientists scrutinised and expanded their knowledge of the extraordinary cosmetic properties of the leaves of Pu’Er forest tea. Recording discovery after discovery about this exceptional ingredient, they provided the scientific validation and confirmation that Laurent Boillot had been awaiting: Pu’Er tea does indeed possess unique properties – to an even greater extent than he had imagined. This powerful antioxidant also acts as an anti-pollutant and anti-ageing substance once it has matured. Boillot thus imagined a new skincare brand, in which the active ingredients of authentic Pu’er forest teas would become beauty resources.