The house of CHA LING, supported by the expertise of LVMH Research, has put in place a formulation charter founded on a perfect alliance between sensoriality, efficiency and naturalness. The challenge accepted to perfection by the brand: offer short formulas with exceptional sensoriality and with the ideal concentration of ingredients of natural origin.
CHA LING'S COMMITMENTS
– A small number of justified ingredients. We develop concise formulas. Each product contains a maximum of 35 ingredients – compared to an average in cosmetics of more than 60 – each of them selected for specific and proven effectiveness. Bi-functional ingredients are favoured. These ingredients bring their active effectiveness to the formula but also sensorial properties to the texture.
– Irreproachable traceability. We undertake to include raw materials that are sustainable and strictly traced in order to ensure optimal formula quality. The provenance of all of our ingredients is known.
– Maximum naturalness. We aim to create formulas composed to a minimum of 95% of substances of plant origin or which have been synthesised according to the principles of green chemistry. The average rate of naturalness of CHA LING products is today 85%, but many of the products have already achieved 95%.